Documenting the toughest off-road race in the world

A COLLECTIVE EFFORT

Introduction.

It’s an incredible feeling to look back on Team Australia’s remarkable achievements within a short timeframe, competing against the world’s finest off-road racers and teams.

Team Australia owner Paul Weel utilised a diverse range of Owlpine Group services to fulfil essential tasks such as content creation, social media management, and partnership relations.

Team Australia celebrating with a SCORE Baja 1000 finisher sticker

A COST-EFFECTIVE AND LOW-RISK PROCESS

The approach.

Being on the ground and in the air allows Owlpine Group to execute deliverables that extend beyond the conventional branding aspects of a partnership.

This approach provides brands with a cost-effective and low-risk process to acquire the essential content required from the Baja 1000 and SCORE International events for marketing their collaboration with Team Australia, ensuring they receive maximum exposure and optimal return on investment.

Toby Price strapped into the Team Australia Trophy Truck

Aerial view of a race vehicle on a coastal Baja dirt road

Team Australia crew member sitting on a support truck

Quad Lock-liveried Team Australia Trophy Truck in the Baja scrub

Satellite dish mounted on a support vehicle by the coast

Team member with a Red Bull helmet beside a Can-Am

Driver smiling from the cockpit of the Trophy Truck

THE TEAM’S POV

Ride onboard with Toby Price as he starts the Baja 400 from pole position.

“I can’t thank the team at Owlpine Group enough, it’s no small feat to go racing in something like the SCORE Championship and especially not in the top class when the whole team is based in Australia. They partnered us with some awesome brands like Quad Lock, Can-Am, BFGoodrich, ARB 4X4 and handled the whole partnership in-house, as well as all our content creation and posting so we could focus on the massive task of going racing in the Mexican Desert.” said Paul Weel, Team Australia Team Owner.

THE SUMMARY

Solution & approach.

Owlpine Group’s hands-on approach enables us to innovate beyond traditional branding strategies. Tasked with managing a brand-new Trophy Truck team competing in the SCORE International Baja races, one of the world’s toughest off-road series, we took on the challenge of operating Team Australia remotely from Australia.

Our role included securing Australian and international sponsors, partnering with Toby Price and Paul Weel, attending events, capturing various content and executing a comprehensive social media and public relations campaign.

Through management, sponsorship acquisition, content creation, and partnership execution, we delivered a full-scale solution to support the team’s success on the global stage.