IN CELEBRATION OF JACK’S SECOND FAVOURITE GP
Introduction.
A collaborative effort from Jack Miller, Alpinestars, Dirt Studios, and Owlpine Group harnessed this colloquial expression, representing it with a unique Lone Star State graphic across Thriller’s COTA kit.
As one of the most recognisable stars in the MotoGP paddock, Jack has introduced a unique flavour into the sport over the last decade through an authentic and original approach, solidifying his place as a one-of-one athlete.
Therefore, when it comes to representing his vision creatively, it’s pivotal to engage a team that aligns with Jack’s values, to successfully bring the vision to life.
From Los Angeles-based design and archive Dirt Studios, the team at Alpinestars, Owlpine Group, and Jack, we collectively brought to life Thriller’s COTA capsule, which was a Texas-themed graphic that ran across helmet, gloves, and boots, embracing the essence of the Lone Star State and Texas event.
A COLLABORATIVE APPROACH
The approach.
Owlpine Group worked closely with industry leaders to provide Jack with a variety of design options. Once the creative direction was finalised, it was seamlessly applied across a range of items, including helmet, gloves, and boots.
